Now that you have your audience and message, it’s time to start creating content.
Just ensure you have an intended message for each of your potential audiences, and you are set. The answer to this question should be a statement.įor example: Alex will value Mountain Mojo Group’s unique marketing insight due to his appreciation for strong graphic design. Ask yourself which of your business’s core propositions will the audience respond to. Knowing your personas is critical to determining effective key messaging that will be used across all lead generation content and campaigns.Ĭonsistent key messaging is the line that often divides the amateur campaigns of new marketers and the content of veterans. Many marketers, Mountain Mojo Group included, would call your target customers “personas,” or individual representations of your collective target audience. If you can’t answer these questions, it’s imperative that you dive into understanding your audience.
When we say audience, we’re not just talking age, gender, and dwelling location - we’re talking about how they think, how they operate, and their willingness to change or adopt a new mentality. Why do they come to me rather than competitors?.How is it different than the competitors?.How does the audience currently respond to my product?.If you know why your client needs your product, you can cater your tactics to indicate urgency for that need. Savvy business owners often know they need marketing, but have a hard time conveying their needs because of a lack of understanding for their product’s value in the eyes of the consumer. Whether it’s an idea, a community, a way for non-profits to connect, or a fully-capitalistic money-churning machine, it’s important to know what you’re selling down to a tee. This doesn’t necessarily mean a product or a service. That crucial step being established, let’s move on to the heart of this article - building your marketing strategy. If you’re unable to directly answer where you are now and where you’re headed, marketing tactics should be the least of your worries. So in a way, Step 0 is to know your business inside and out.
Word mojo strategy how to#
Unfortunately, when those marketers start to ask the important foundational questions that will inform their tactical recommendations, business owners are often at a loss for how to answer.
Many clients approach agencies with a unique problem to solve, and hundreds of strategists are chomping at the bit to prove themselves. Without this step, you’re not going to get very far.